Vitosha Boulevard (Vitoshka)

Vitosha Boulevard, often affectionately called ‘Vitoshka,’ is Sofia’s main commercial artery, stretching from the historic center to South Park. Partially pedestrianized, the street buzzes with activity, especially at its northern end. Here, visitors can explore a mix of high-end stores and cozy cafés, alongside notable landmarks such as the St. Nedelya Church and the massive TSUM store, a relic from the Communist era. The boulevard offers a blend of modern shopping and historical charm, making it a central hub for both locals and tourists.