South Congress Avenue (SoCo)

South Congress Avenue, affectionately known as SoCo, is a vibrant stretch in Austin, Texas, just south of the Congress Avenue Bridge. This bustling area is lined with an eclectic mix of hip, funky restaurants and unique boutiques. As you stroll down the main drag, you can people-watch and window-shop, taking in the lively atmosphere. One of the defining features of SoCo is its retro neon signs, including those of the Austin Motel and Jo’s Coffee, which is famous for its “I love you so much” mural. Today, visitors can enjoy a blend of local culture, art, and dining, making it a must-visit destination in Austin.